Inspired by Laguna Beach. Brewed for All.

I led creative direction and business development for this paid and organic social campaign for Laguna Beach Beer Company. From concept to execution, I handled scriptwriting, creative strategy, and on-set direction to capture the brand’s laid-back yet elevated identity. The ad was used across Instagram and Facebook to drive local engagement, taproom visits, and brand awareness across Orange County.

Creative Direction & Copy: Parker Erickson
Producer: Adam Levinstein
Video: James Farrell